Sr. Salesforce Developer · Nagpur, India
Open to Opportunities

4+ years delivering clean Apex architecture, LWC dashboards, and enterprise integrations. Certified four times over — I turn complex requirements into maintainable, measurable cloud solutions.

Agentforce Apex LWC REST API's B2B Commerce Service Cloud Experience Cloud Hubspot CRM Batch Apex Platform Events Flow Builder SOQL / SOSL Copado CI/CD Pardot
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Years Experience
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Projects Shipped
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SF Certified
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AppExchange Packages

Skills & Tech Stack

Full-platform expertise — data model design to CI/CD pipelines and polished UX.

Salesforce Platform
Core configuration, data modelling & security
Salesforce Configuration & Setup
Salesforce Data Model Design
SOQL / SOSL Optimization
Security Model & Sharing Rules
Reports & Dashboards
Custom Metadata & Settings

Professional Journey

End-to-end Salesforce implementations across Sales Cloud, Experience Cloud, and B2B Commerce.

4+ years of Salesforce engineering · 2 companies · 10+ projects delivered
Sr. Salesforce Developer
Global K-Cloud Technologies Pvt. Ltd. Noida, India · Remote
Jan 2025 — Present
~80% routing automation
~30% MQL conversion lift
WMS Integration
CI/CD Pipelines
Automated lead assignment using Apex + Flows, reducing manual routing work by ~80% and improving sales response time significantly.
Integrated Salesforce with a Warehouse Management System via REST API using Queueable jobs and Named Credentials — enabling real-time order sync.
Designed a LWC inline Event editing table for the planning team, delivering a polished UI that measurably improved daily productivity.
Built Pardot + Calendly behavior-based scoring automation that increased MQL-to-SQL conversion by ~30% by reacting to real buyer signals.
Established Git branching standards and a full CI/CD pipeline via Copado for reliable sandbox-to-production deployments with zero regressions.
Apex LWC REST API Queueable Named Credentials Pardot Copado Platform Events
Salesforce Administrator & Developer
Lince Soft Solutions Pvt. Ltd. Hyderabad, India · Remote
Oct 2021 — Dec 2024
Sales Cloud Architecture
Experience Cloud Portal
Flow Automation
RevOps Dashboards
Re-architected the Sales Cloud data model to support complex account hierarchy and entitlement tracking, improving data integrity across the org.
Implemented a full Experience Cloud partner portal with guided quoting flows end-to-end, enabling self-service for channel partners.
Replaced legacy Workflow Rules with Flow-based automation, significantly reducing technical debt and improving maintainability across business processes.
Optimised reports and dashboards for CS and RevOps teams, providing real-time pipeline visibility that improved forecast accuracy.
Sales Cloud Experience Cloud Flow Builder Reports & Dashboards Data Model Validation Rules
✍️ Articles · Demos · Videos

Want to go deeper on
my projects & experience?

Detailed case studies on every project — architecture decisions, real trade-offs, and measurable outcomes. Plus live Salesforce Experience Cloud demos and video walkthroughs you can click through.

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Case Studies
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Live Demos
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Video Walkthroughs
Visit Articles & Demos B2B Commerce Demo
🖥 Live Salesforce Experience Sites
🎬 Video Walkthroughs
📖 Deep-Dive Case Studies

Featured Projects

Real implementations with measurable outcomes — architecture, usability, and business impact.

Integration

WMS Order Sync

Fault-tolerant bi-directional order synchronisation between Salesforce and a Warehouse Management System, with clear error surfacing for customer support.

Challenge
Partial failures, rate limits, and idempotency when WMS re-sends payloads.
Reduced order update time from hours to minutes; integration incidents dropped sharply.
Apex RESTQueueable Named CredentialsCustom Metadata
Data Processing

MISMO 3.4 XML Parser

Parsed and normalised complex MISMO 3.4 mortgage XML into a clean Salesforce schema powering underwriting workflows for a lending client.

Challenge
Deeply nested XML structures mapping to a human-readable schema for operations.
~60% reduction in manual data entry per loan file; improved data consistency.
ApexDOM XML Custom ObjectsBatch Apex
Automation

Bulk Contact Flow Launcher

UI-driven tool letting operations teams bulk-enrol Contacts into Flow campaigns with safety guardrails for governor limit compliance.

Challenge
Respecting Flow limits while keeping the UI responsive for large selections.
CS teams now self-serve campaign enrolments without needing admin support.
LWCFlow ApexDataTable
UI / UX

LWC Data Table Dashboard

Experience Cloud–ready inline editing dashboard for sales managers with server-side pagination and real-time SOQL-backed data.

Challenge
Balancing filter flexibility with performance on large datasets.
Improved pipeline hygiene and forecasting accuracy for sales leadership.
LWCApex SOQLExperience Cloud
Marketing Ops

Pardot + Calendly Scoring

Behaviour-based lead qualification pipeline reacting to Calendly bookings, email clicks, and form submissions to automate MQL routing.

Challenge
Aligning sales expectations with marketing actions while keeping the model auditable.
Increased MQL-to-SQL conversion and shortened time-to-first-meeting.
PardotEngagement Studio ApexPlatform Events
B2B Commerce

B2B Commerce Cloud

End-to-end B2B digital storefront with account-based pricing, self-service ordering, and seamless ERP integration for a mid-market manufacturer.

Challenge
Account-specific pricing, large catalogs, and real-time inventory sync without hurting storefront performance.
Faster order placement and strong self-service adoption post-launch.
B2B LWRLWC ApexCommerce API Pricing Catalog

Salesforce Certifications

Validated expertise through the official Salesforce certification programme.

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Salesforce Platform Developer I certification badge
Platform Developer I
Apex & LWC Fundamentals
✓ Certified
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Salesforce Platform Developer II certification badge
Platform Developer II
Advanced Architecture
✓ Certified
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Salesforce AI Specialist certification badge
AI Specialist
AI Fundamentals
✓ Certified
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Copado Certified I certification badge
DevOps & Deployments
✓ Certified
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Let's Build Something

Open to Salesforce projects, consulting engagements, and full-time roles worldwide.

Whether you need custom Apex development, LWC dashboards, complex integrations, or architecture consulting — I bring both technical depth and delivery discipline. Let's talk about your project.

Email ashishkurzekar.ak@gmail.com
WhatsApp +91 7770060991
LinkedIn linkedin.com/in/ashish-kurzekar-2020
GitHub github.com/ashu8102

If you're searching for innovative solutions, modern dashboards, seamless integrations, or strategic guidance — I combine creativity with precision to deliver results.